FOMO and Social Media by Caterina Fake
Caterina Fake has published a thoughtful post to her blog addressing FOMO, or the “Fear of Missing Out”, and how it affects the way people interact with, and by means of, social media.
FOMO is a great motivator of human behavior, and I think a crucial key to understanding social software, and why it works the way it does… Social media has made us even more aware of the things we are missing out on.” Caterina Fake
One need only look around when in public to see so many eyes locked on to mobile devices, thumbs pounding away at texting and tweeting or checking their Facebook, rather than taking in the scenery or talking with a companion, to see her point.
Posted on Tuesday, March 15, 2011 in
Technology •
Comments
Between FOMO and constructed competitions like flickr explore and social media popularity there’s not a lot of brain time left for analog stuff (like taking in the scenery).
I’m always amazed when someone makes me a contact on twitter and I notice that they have thousands of contacts already. As if they could keep up with what all of those contacts are saying… if they tried they’d have no analog life at all.
Richard, much of social media is about popularity contests and leveraging insecurities of users. That, and those who really enjoy the “sound” of their own voices (some would call “exhaust”). It can be fascinating to watch.
I liked Caterina’s post because it draws attention to the problem (obvious as it may be) and encourages fortification against falling prey to it. Taking an entirely analogue path has its merits, but can leave one missing out on certain benefits of the digital side of things as well–like connections with people from other parts of the world, etc. Balance is a worthwhile goal.
With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.
Talking about ROI, it is indispensable to form parameters before measuring the profits for a company.
Hence, business and marketing professionals who embark on the journey of social media should define what they want to achieve from using social media outlets.